To be the Centre of excellence in the fields of teaching, learning and research. And to preserve the dignity and aesthetics of Urdu language & literature by uplifting the literary, socio-cultural and educational standards in state of Andhra Pradesh.
Producing graduates and research scholars with good command on Urdu language & literature. Inculcating the literary taste and sense and significance of language and culture through classroom teaching, library and online sources. Collaborating with other institutions in teaching and research programs. Conducting Seminars, Conferences and Mushairas (Poets’ Gathering).